Ask An SEO: How Can I Improve The Visibility Of My Category Pages?
In this Ask An SEO, Kevin Gibbons outlines where ecommerce category pages tend to fall short and how to align them with user intent.
About
Kevin Gibbons is founding director at Re:signal, an SEO agency in London, and frequently writes/speaks within the search industry at various blogs and events.
Articles
Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency
Faceted navigation enhances ecommerce UX but poses SEO risks. Learn how to manage filters without harming crawl efficiency or indexing strategy.
Ask An SEO: Should I Prioritize Selling On Marketplaces Or My Own Website?
Are you considering selling on marketplace or website? Discover the best approach to launch your online sales effectively.
Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?
AI overviews in SERPs: a challenge or opportunity for ecommerce site owners? Ecommerce expert, Kevin Gibbons shares his insights.
Should You Write a White Paper for Content Marketing?
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How to Use Discounts in Online Marketing
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Why SEO is Best in Recession
Yes, the country’s back in recession and we’re all doomed to spend the next 10 years wandering through an economic wasteland. Or are we? Now’s...
What Customer Services Can Learn from SEO
The principles guiding search engine optimisation are sound business goals for all areas of a company, including customer service. From showing off how local you...
How to Make Sure Your Visitors Buy
You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website?...